Long-term residence in a hotel for more than six nights is called a “hotel long stay.” Recently, such a long stay has become a trend in the domestic hotel industry.
After the COVID-19 outbreak, demand for hotel vacations and workplaces (work + vacation, working and enjoying vacations at the same time) has increased, which is analyzed to be a new trend of hotel long stays in line with the existing trend of “living for a month.”
According to the hotel’s long-stay platform “Living in a Hotel” on the 31st, the transaction amount of long-stay (at least six nights or more) through living in a hotel from January to July this year increased 247% compared to the same period last year. The number of active monthly users (MAU) also increased by 162%.
During the same period, the average number of nights per user was 32 days, and users spent an average of 2 million won to live a month.
Looking at the transaction amount by hotel grade, the transaction amount of three to four-star hotels was the highest.
It has partnered with Ramada, Novotel, Lotte City, and Holiday Inn, which live in hotels, and sells a variety of hotel long stay products ranging from three to five stars. As if looking around the house, it is characterized by providing a “hotel tour” that visits the hotel in advance and looks at rooms and amenities within 20 minutes.
In line with this trend, the hotel industry is also expanding the market for long-stay products.
Seoul Dragon City is a case in point. Seoul Dragon City, located in front of Yongsan Station, has four hotels: Novotel Ambassador (5-star), Grand Mercure Ambassador (5-star), Novotel Sweet Ambassador (5-star), and Ebis Style Ambassador (4-star).
Among hotels in Seoul Dragon City, the hotel that has focused on selling long stays is the Grand Mercure Ambassador, a premium residence hotel. Grand Mercure Ambassador’s lodging growth rate for long stays (over 30 nights) in early June increased by 70 percent from last year.
Novotel Ambassador and Ibis Style Ambassador entered the hotel in December 2020, after the COVID-19 incident, and began selling long-stay products.
An official from Seoul Dragon City said, “Hotels seem to have entered the store because they believe that long-stay sales channels should be increased at a time when the domestic market needs to be developed after COVID-19,” adding, “We expect the influence of long-stay guests in Korea to be maintained to some extent until at least the first half of next year.”
Hotels aimed at long-stay customers have also been released.
Deer Myeong-dong (111 rooms), which opened in February last year, has exclusive facilities for long-stay customers such as shared kitchens, laundry rooms, and meeting rooms. In addition, rooms exclusively for long stays are equipped with individual microwaves and work desks, and acquaintances can be invited.
The hotel accounts for 65% of the total accommodation rate, with long stay customers over 30 nights.제주도 여행 코스
An official from Deers Myeongdong said, “We are moving away from the traditional hotel management method.”We combined the advantages of +hotels,” he said adding, “We are offering a variety of long-stay products ranging from 1.4 million won to 1.69 million won a month.”